It's better than 'March of the Penguins'

I chose "Tip of the ice-burgh" in the top story for three reasons: 1. It was fairly original, unlike some of the trite and predictable headlines on other sites after the Pens won the Stanley Cup. 2. The non-standard spelling of iceberg was a nod to the Cup-winning city, and 3. It fit well with the story's argument, which was that this could be the first of many titles for the Pens.

The top story right headline works on a couple of levels. Obviously it's a riff on "cure for the common cold," but it works because the Red Sox struck out 20 times the previous night (so Ks were common). Plus, they were facing a struggling pitcher in their next game, which could be the "cure" for their hitting woes.

Smart art and some espanol

The top story is an example of art working well with copy. Minnesota is building a new football stadium, and its team is in a rebuilding phase. As a result, the coach in a hardhat seemed like an appropriate photo for the featured Q&A. In the TSR you'll see an inversion of the phrase "a wolf (or lobo, as it were) in sheep's clothing." Given that New Mexico is ranked No. 89 in our top 100 college football countdown, that headline seemed fitting.

Getting Shakespearean on the home page

I included this screen grab more for the top story right than the main top story, which is pretty straightforward. The TSR headline combines my loves of literary references and alliteration. As for the photo, Calvin Borel, who was going for a jockey's triple crown at the Belmont, had been on the page for a while, and we wanted to change up the art. I had to take someone fairly anonymous -- in this case, a trainer for another Belmont horse -- and make people care about him -- in this instance, by turning him into something of a villain who was trying to prevent Borel from accomplishing his feat.

Basic but effective

All of these blurb and headlines -- and I wrote them all except for "Man of mystery" in the Sporting News Exclusives -- are fairly direct and to the point. I thought the top story would sell itself -- people want to know whether their college football team will be better -- so I thought it best just to explain what they'll see if they click. Bethlehem Shoals, featured in the top story right, can write some fairly high-minded NBA columns that are difficult to explain in a brief blurb. I just tried to let readers know the question he was asking in the column, as well as the evidence he would use to support his opinion.